Grow Your B2C Web to Print Business Using Local SEO


Our upcoming August webinar will focus on how you can grow your B2C web to print business using local SEO. Learn how you can optimize your website to gain higher local search rankings. InCart Marketing will lead this presentation by sharing helpful local SEO tips that include claiming your Google Business page, local reviews, local link building and on page SEO factors. This webinar is scheduled for Thursday, August 27, 2015 at 1pm CST. Time will be allotted for a 10-minute Q&A session. Space is limited, register here today!

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Simple Solutions Credit Aleyant Pressero™ with Tripled Revenues for Key Franchise Customer


July 22, 2015. Wheaton IL — Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that Illinois-based Simple Solutions Printing has implemented Aleyant Pressero with its built-in Aleyant eDocBuilder variable data publishing (VDP) and personalization system to meet the needs of a large franchise business. The company had been producing print for a retail chain with about 50 stores. The customer wanted to transfer its employee apparel program to Simple Solutions, so Simple Solutions added a free open-source web storefront to meet the customer’s online ordering requirements. As the business grew, Simple Solutions realized the need to acquire a more sophisticated web-to-print storefront solution.

Simple Solutions looked at a variety of options and selected the Aleyant Pressero storefront solution with its built-in Aleyant eDocBuilder VDP and personalization template system. “A particular advantage for this customer,” says Bryant Gillespie, a consultant for Simple Solutions, “is Pressero’s user roles. You can specify what permission levels each user has. Team members can only see a certain range of products and order shirts.  Managers and assistant managers can order supplies as well as button-up polos and woven shirts. We also offer custom apparel for employees they can order and have the cost deducted from their paycheck. It works beautifully and there is no more faxing. Instead, managers/approvers get an email when someone places an order, they click approve, and we handle rest. Fits right in with our name – a simple solution for them!”

This retail customer has now grown to more than 70 locations being served from the company’s Aleyant Pressero storefront selling print, signs and apparel. Revenue from this customer grew from $100,000 annually to about $300,000 now. Simple Solutions’ success with this customer has opened the door to the acquisition of business from several other similar customers as well as an opportunity to build a new B2C business offering canvas prints and personalized art.

“The future is bright,” Gillespie adds, “and we have Aleyant to thank for a great deal of that optimism!”

Pressero Web-to-Print System

Aleyant Pressero™ is an affordable and easy-to-use, cloud-based B2B and B2C online storefront solution that can quickly and easily be customized to individual client needs. This includes ‘mobile-first’ design for branded sites to ensure proper display regardless of the viewing device being used. Pressero includes Aleyant eDocBuilder™, a web-based variable data publishing system built specifically to easily integrate into Aleyant or third-party web-to-print or MIS solutions. eDocBuilder features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. Aleyant’s Automated Workflow Integrator™ (AWI) connects the online storefront’s to prepress and production using a rules-based approach to automate such processes as file retrieval and renaming, unzipping zipped files, or sending files and metadata directly to a 3rd party color management or preflight application such as Tucanna tFlow, or a RIP for processing, eliminating multiple steps in the workflow.  Aleyant Print Job Manager™ is MIS/ERP simplified. It uses a new mobile, cloud-based approach to MIS that includes a fast means of generating market-driven pricing, job management, inventory control, planning and estimating.

For more information about Aleyant offerings, please visit or call +1.630.929.0104.

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About Aleyant

Founded in 2005, Aleyant is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Its expertise lies in developing highly functional and flexible applications using the most current Web development technologies available, including workflow aimed at lights-out automation. Its flagship web-to-print software, Aleyant Pressero™, is a highly customizable retail and business-to-business storefront interface and has launched many of its clients into the exciting world of Internet-based print sales. Aleyant also offers a Web-based online design and variable data publishing (VDP) system, Aleyant eDocBuilder™, as a separate product. Aleyant’s solutions are integrated with multiple MIS and web-to-print systems.

Posted in print management software, print on demand solutions, printshop e-commerce, variable data printing software, web to print software, Web to Print Solutions, web to print storefront, web to print templates, Web-to-Print e-commerce | Tagged , | Leave a comment

Aleyant eDocBuilder™ Adds Image Alignment Feature

We’ve updated the eDocBuilder web-to-print variable data printing software with a new feature this week. Whether using eDocBuilder as an integration in your own print shop e-commerce solution, or as part of the Aleyant Pressero™ W2P software, you can immediately start taking advantage of this new capability.

You can now align images in a field just as you would align text. The feature works exactly the same way by selecting the desired alignment from the ‘Image Alignment’ drop down on the Format tab, as shown in the image below. Note: If the image selected fills the field, the alignment feature will not affect the image. For example, if a long rectangular image is uploaded to a long rectangular field, the image will not move. However, if the field is a long rectangle and the user uploads a square image, the square image will align to the field based on the selected image alignment position.

web to print feature

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Aleyant to Attend HP Indigo Digital Difference Event July 14-15

Aleyant will be in attendance at next week’s HP Indigo Digital Difference event in Chicago, July 14-15. In addition, we will be a key sponsor at this event. The event includes a visit to HP customer, DreamWorks, for an on-site demo of the HP Indigo 10000 Digital Press as well as the following highlights:

•Presentations from industry leaders and influencers on growing your business
•The future of HP Indigo presses and the Graphic Solutions Business portfolio
•High Value Applications by Trish Witkowski of The Fold Factory
•A trip to Liturgical Publications Inc. in Milwaukee for a live demo of the HP High Speed Inkjet Web Press

Stay tuned to our blog for more updates on this event!

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Webinar: Learn How to Use Microsoft Excel to Power Your Pressero Pricing Engines

Microsoft Excel is a powerful tool for creating unique and in-depth pricing models. Did you know you can upload your existing Excel files to Pressero and easily convert them into pricing calculators that your customers can interact with? Please join us for this one hour webinar that teaches you the basics of leveraging this amazing capability.

This webinar is scheduled for July 8, 2015 at 10am CDT. Time will be allotted for a 10-minute Q&A session. Space is limited, register here today!

Posted in Web to Print, web to print software, Web to Print Solutions | Leave a comment